The most planned for day in retail is Black Friday. The quality of product and service can set the tone for your entire holiday season. What most people do not realize, is the day after Christmas is also one of the highest traffic days of the year. Most stores communicate how busy they were with total sales, unfortunately returns make such a huge dent on this day, that transactions need to be your measure. I would also say, that to truly make the most of this day....it will require more planning than Black Friday!! First, stores need to staff accordingly. Transaction count for the day after Christmas is usually within top 3 of December (it is worth noting this article is geared more towards businesses that experience an influx of holiday refund transactions). Merchandise needs to get immediately priced and restocked, this is usually a huge miss. Many customers are not looking to return, but exchange for a more suitable item. There shou...
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