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Effective Counseling

As with coaching, it is just as important to understand the person you are talking to. The result will be much more significant if the discussion is tailored to the individual. Even more important though is understanding your employee's ability to receive criticism. Some people welcome criticism openly, as they understand it is only designed to improve performance. Unfortunately, most people just don't like being told that they are not doing something correctly.

When counseling an employee, it is very important to convey that you are simply trying to correct or improve a behavior or an action, you are not attacking them as a person in any way. The easiest way to accomplish this is to simply discuss just the action in question. It is best to avoid using directed words like "you", or stating other employees opinions about the action, because that makes the conversation about the employee and not the behavior.

It is much easier to counsel an employee on an action than a behavior without making it sound like an attack. Here is an example of effective coaching for the behavior of an employee that can not show up to work on time. (we all have these!!):

Manager-"Sally, I was going through our time-clocks last week and saw that you weren't able to make it on time for 3 of your shifts. Is everything ok?"

Sally- "Well, you have me scheduled at 3:00, and I get out of school at 2:30, so sometimes it is very difficult to get here on time.

Manager-"Ok, I understand. The availability I have on file for you tells me that you can work starting at 3:00. I write my schedules according to what I have. Unfortunately, I also have to schedule breaks or even interviews around my floor coverage. Last week, the assistant manager had to stay late twice to cover the breaks that ran late on those days."

Sally
-"Yeah, I am very sorry. I didn't realize that getting here a few minutes late really changed anything. Is it possible for me to change my availability? I know I will never be late if I am scheduled at 3:30 or even 4:00."

Manager-"Ok. We can change your availability. Now, I noticed you were top sales last week....think you can do it again?!"

Sally-"Definitely, I already have a client coming in for a big sale later today!"

Manager
-" Awesome! Thanks for sitting down with me, I am glad everything is ok."

This manager did a good job of keeping the conversation about the lateness and not about the employee. It was good that they started by giving the employee an opportunity to explain the behavior. They explained the consequences of the behavior, and also gave the employee an option to correct the behavior. As always, you should thank the employee for taking the time to talk with you, and whenever possible, end on a positive note. Chances are this employee left the conversation feeling a little relieved that they don't have to rush so much, and that you are easy to talk to.

Tip- I let all employees know when they start that I am a huge advocate of coaching and counseling. I let them know they will get both positive and negative feedback whenever necessary. At that time I explain to them, that no matter what type of feedback I give, it is about their performance only and never personal. Employees don't like surprises, if you do this and actually give consistent coaching and counseling you will have a very efficient and loyal team!

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