Earlier in this blog I wrote an article about the power of the internet as a resource for marketing. A successful marketing campaign can be measured by the amount of "impressions" that are made to potential consumers. In the past it was snail mail that would deliver the massively unpopular "junk mail" that would faster find its' way to the trash than make a consumer impression. Not to mention the outrageous cost both financially and environmentally. Today, wildly popular sites like Twitter and Facebook offer an almost unbelievably economical and fast way to make millions of impressions. Now add the advent of the "Cloud" and accessibility offered by low-cost mobile devices, and that millions is growing at a faster than ever pace!
The Internet/Cloud/Web/Information Superhighway - whatever you call it, it is again the place to be!! With both computing powerhouses, Microsoft and Apple touting the arrival of the "Cloud" businesses are going to be able to run in ways that was previously thought to still be years away. It also creates seamless integration for the private sector as well. And then there is the ability of a wireless phone to perform some pretty complicated computing functions...including writing this blog!!!!(which I can post either via email, text, or just by logging into the site itself...all on my phone!!) Smartphones are continuing to grow as the rivalry continues between Apple and Microsoft as both customers are anxiously awaiting updates this fall that are expected to change the race in the smartphone market....the other horses in this race (Blackberry and Android) are still right on pace with new choices hitting the market right now. The Iphone is expecting to continue to change the game as the new IOS-5 is downloadable to existing IPhone4 handsets and will eliminate the need to have a computer with Itunes to backup and sync the phone. Windows users are waiting for the codenamed "Mango" update that is expected to have so many drastic improvements some are calling Windows Phone 8 - these users already get their updates to existing handsets, however a link to your home computer is necessary. With all this technology arriving, and now at unbelievably affordable costs, customers that were never thought to have access to the internet are now surfing and SPENDING!!
So, I bring this article altogether by reiterating what I have said throughout this blog - in the end, it will be the customer service and ability to deliver as promised that will keep this dot.com bubble from popping!! Customers are running in droves to internet looking to spend. With gas prices always on the rise and the internet getting more and more accessible, customers are staying off the streets and heading to the "superhighway" to spend their hard earned money!!
The Internet/Cloud/Web/Information Superhighway - whatever you call it, it is again the place to be!! With both computing powerhouses, Microsoft and Apple touting the arrival of the "Cloud" businesses are going to be able to run in ways that was previously thought to still be years away. It also creates seamless integration for the private sector as well. And then there is the ability of a wireless phone to perform some pretty complicated computing functions...including writing this blog!!!!(which I can post either via email, text, or just by logging into the site itself...all on my phone!!) Smartphones are continuing to grow as the rivalry continues between Apple and Microsoft as both customers are anxiously awaiting updates this fall that are expected to change the race in the smartphone market....the other horses in this race (Blackberry and Android) are still right on pace with new choices hitting the market right now. The Iphone is expecting to continue to change the game as the new IOS-5 is downloadable to existing IPhone4 handsets and will eliminate the need to have a computer with Itunes to backup and sync the phone. Windows users are waiting for the codenamed "Mango" update that is expected to have so many drastic improvements some are calling Windows Phone 8 - these users already get their updates to existing handsets, however a link to your home computer is necessary. With all this technology arriving, and now at unbelievably affordable costs, customers that were never thought to have access to the internet are now surfing and SPENDING!!
So, I bring this article altogether by reiterating what I have said throughout this blog - in the end, it will be the customer service and ability to deliver as promised that will keep this dot.com bubble from popping!! Customers are running in droves to internet looking to spend. With gas prices always on the rise and the internet getting more and more accessible, customers are staying off the streets and heading to the "superhighway" to spend their hard earned money!!
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