I was talking to a friend the other day, that has now owned a bar for a few years. He has enjoyed incredible success in a highly competitive market. He shared some of his secrets to his success with me, and no matter how many times people mention how their "outside-the-box" thinking lead to their success, the ideas themselves are most often so simple, that you can't help but think "Why didn't I think of that?!" The most obvious unconventional thing he does, is delivers free "shots" to his guests for no reason at all other than to create an atmosphere of fun and generosity. These shots he explained to me are more flavored water than anything else, and are so inexpensive, they barely touch his bottom line. But it has enabled him to enforce a zero tolerance rule towards his bartenders over-pouring to "preferred guests". This is where he said he saves all the money that most failing bars lose it. In his bar everyone is a preferred gu...
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